Privacy policy

Last Updated: October 20, 2026

RIYO BEAUTY ("RIYO BEAUTY," "we," "us," or "our"), operated by MAS NEW YORK LLC, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase our products, contact us, or otherwise interact with our online store at https://riyobeaty.com (collectively, the "Services").

Our online store is powered by Shopify, which provides the e-commerce technology used to operate our website and process orders.

By using our Services, you acknowledge that your personal information will be handled as described in this Privacy Policy, subject to applicable law.

1. Personal Information We Collect

Depending on how you interact with our website, we may collect the following categories of personal information:

Personal Identifiers

Full name.
Email address.
Telephone number.
Billing and shipping addresses.
Account information and other identifiers associated with your orders.

Order and Transaction Information

Products purchased.
Order numbers and transaction history.
Purchase amounts.
Shipping and delivery information.
Refund and return records.
Payment status and related transaction details.

Payment Information

Payments are processed through Shopify-supported payment providers.

Payment processors may collect payment card details, billing information, and transaction data necessary to authorize and complete purchases.

We generally receive payment confirmations and related transaction information rather than full payment card credentials.

Technical and Usage Information

When you visit our website, certain information may be collected automatically, including:

IP address.
Browser type and device information.
Operating system.
Pages viewed and website interactions.
Referring websites.
Approximate location inferred from technical information.
Cookie identifiers and similar online identifiers.

Customer Communications

When you contact our support team, we may collect the information you provide, including your name, email address, order details, and the contents of your message.

Marketing Preferences

If you subscribe to promotional communications, we may collect your email address, subscription preferences, and information relating to your interactions with our messages.

2. How We Use Your Personal Information

We collect and use personal information for legitimate business purposes, including:

Order Processing and Fulfillment

Processing purchases and payments.
Confirming orders.
Arranging shipping and delivery.
Providing order tracking information.
Managing returns, refunds, and exchanges.

Customer Support

Responding to inquiries.
Resolving order-related issues.
Providing product information.
Handling complaints and customer service requests.

Store Operations

Operating and maintaining our website.
Managing customer accounts.
Improving website performance.
Understanding how visitors use our Services.
Detecting technical issues.

Marketing and Communications

Where permitted by applicable law and your preferences, we may use personal information to:

Send promotional emails.
Share product announcements.
Inform customers about special offers.
Provide updates about RIYO BEAUTY products and services.

You may unsubscribe from promotional emails by using the unsubscribe link included in those messages or by contacting us.

Security and Legal Compliance

We may use personal information to prevent fraud, protect our Services, investigate suspicious activity, comply with legal obligations, and enforce applicable terms.

3. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to support its functionality and understand visitor activity.

These technologies may include:

Essential Cookies

Used for important website functions such as shopping carts, checkout, account authentication, and security.

Analytics Cookies

Used to understand website traffic, visitor interactions, and overall store performance.

Preference Cookies

Used to remember certain settings or preferences.

Advertising and Marketing Technologies

If enabled, these technologies may help measure advertising performance or display more relevant marketing content.

Some cookies are placed by Shopify or other service providers.

Depending on your location and our configured privacy settings, you may be able to manage non-essential cookies through a cookie consent banner or other privacy controls.

You can also manage cookies through your browser settings. Disabling essential cookies may affect certain website functions.

4. Shopify and E-Commerce Services

RIYO BEAUTY uses Shopify to operate its online store.

Shopify may process personal information to provide services such as:

Website hosting and e-commerce functionality.
Shopping cart and checkout operations.
Payment processing integrations.
Order management.
Fraud prevention.
Website analytics and other services enabled by the store.

Shopify and its authorized service providers may process information in accordance with their applicable privacy notices, agreements, and legal obligations.

For additional information about Shopify's privacy practices, please visit:

https://privacy.shopify.com

5. How We Disclose Personal Information

We may disclose personal information to trusted third parties when reasonably necessary to operate our business.

These may include:

E-Commerce and Technology Providers

Shopify and service providers that support our website, store operations, technical infrastructure, and security.

Payment Processors

Financial institutions and payment service providers that facilitate transactions and help prevent fraud.

Shipping and Logistics Providers

Carriers and fulfillment providers that require delivery information to ship orders.

Customer Support and Communication Providers

Services that assist with customer inquiries, transactional emails, and other communications.

Analytics and Advertising Providers

Where enabled, partners that provide website analytics, advertising measurement, or marketing services.

Professional Advisers and Legal Authorities

We may disclose information to legal advisers, accountants, regulators, courts, or law enforcement where permitted or required by applicable law.

We may also disclose information in connection with a legitimate business transaction, such as a merger, acquisition, restructuring, or sale of business assets, subject to applicable legal requirements.

We do not authorize service providers to use personal information for purposes inconsistent with their applicable agreements or legal obligations.

6. Advertising and Data Sharing Choices

Depending on the advertising tools and integrations enabled on our website, certain personal information or online identifiers may be disclosed to advertising or analytics partners.

Some disclosures may qualify as a "sale," "sharing," or use for targeted advertising under applicable U.S. state privacy laws, even where no money is exchanged.

Where required by applicable law, eligible customers may request to opt out of such activities.

You may contact us at contact@riyobeauty.com to request information about available privacy choices.

Where enabled, additional privacy controls may be accessible through our website's customer privacy settings.

We will honor legally applicable opt-out requests and recognized opt-out preference signals, such as Global Privacy Control, where required and technically supported.

7. Email Marketing

If you subscribe to marketing communications from RIYO BEAUTY, we may send emails containing product information, promotional offers, and store updates.

You may withdraw your consent or unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.

Transactional communications, including order confirmations, shipping notifications, and important account messages, may still be sent when necessary to provide our Services.

We do not treat the purchase of a product alone as consent to receive marketing emails where separate consent is legally required.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods depend on factors such as:

The nature of the information.
The purpose for which it was collected.
Applicable tax, accounting, and recordkeeping requirements.
Fraud prevention and security needs.
Dispute resolution and legal obligations.

When personal information is no longer reasonably required, we will take appropriate steps to delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, alteration, and disclosure.

Our online store uses Shopify-supported infrastructure and security features.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

We encourage customers to protect their account credentials and contact us if they suspect unauthorized access to their information.

10. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights concerning your personal information.

These may include:

Right to Access: Request access to personal information we maintain about you.
Right to Know: Request information about the categories of personal information collected, used, or disclosed.
Right to Correct: Request correction of inaccurate personal information.
Right to Delete: Request deletion of eligible personal information, subject to legal exceptions.
Right to Data Portability: Request a copy of certain personal information in a portable format.
Right to Opt Out: Opt out of certain sales, sharing, targeted advertising, or profiling activities, where applicable.
Right to Limit: Request limitations on certain uses of sensitive personal information where provided by applicable law.
Right to Non-Discrimination: Exercise applicable privacy rights without unlawful discrimination.

To submit a privacy-related request, contact:

contact@riyobeauty.com

Please include sufficient information for us to understand and respond to your request.

We may need to verify your identity before processing certain requests.

We will respond within the timeframes required by applicable law.

Where legally required, we will provide a process to appeal a denied privacy request.

11. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where those laws apply to our business and the relevant information.

These rights may include the ability to request access, correction, deletion, and information about certain disclosures of personal information.

Eligible California consumers may also have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising and, in certain circumstances, limit the use or disclosure of sensitive personal information.

We will review and respond to eligible requests in accordance with applicable California law.

For privacy inquiries or to exercise applicable rights, contact contact@riyobeauty.com.

12. Children's Privacy

RIYO BEAUTY's website and products are intended for a general consumer audience and are not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If we become aware that we have collected personal information from a child under 13 in circumstances requiring parental consent, we will take appropriate action in accordance with applicable law.

Parents or guardians who believe a child has provided personal information may contact us at contact@riyobeauty.com.

13. Third-Party Websites

Our website may contain links to third-party websites or services.

These external websites operate independently and may maintain their own privacy policies and security practices.

We encourage customers to review the privacy policies of third-party services before providing personal information.

RIYO BEAUTY is not responsible for the privacy practices of independent third parties.

14. International Data Transfers

Although RIYO BEAUTY primarily serves customers in the United States, some service providers may process or store personal information in other countries.

Where cross-border transfers occur, we will take steps appropriate to the information and applicable legal requirements.

Privacy and data protection laws in other jurisdictions may differ from those in your place of residence.